Monday, May 29th, 2017

Creative Blog Marketing


When I was in the hippie enclave of Pai, northern Thailand, I saw a busker with the best idea I have ever seen.

A dude walked up, his body covered in paint the color of Pepto-Bismol, and thrust his walking stick down.  We, the bystanders, then realized that he had instructed us to paint him.

What a brilliant idea! I’d much rather paint a guy for a small donation than pose with a silvery statue! Wouldn’t you?

Naturally, there was only one thing I would paint on him.  Of course.

This is a form of creative blog marketing of which I haven’t read a lot. Quite frankly, I haven’t noticed a discernible impact — nobody has responded to my site with, “Hey, I saw your site written on that guy in Pai and had to check it out!”

But who knows?  Perhaps it gained me a subscriber or Twitter follower or Facebook fan.  I’ll never know for sure.

It took hardly any effort, so I decided to continue this practice while tubing in Vang Vieng, Laos.

In Vang Vieng, everyone has something written on his or her back — the more offensive, the better.  (Just wait until you see the incredibly offensive collection I plan to post in the future.  You won’t believe the awful things some people can dream up.)

But for me, it was all about promoting my site.

Did it work?  Possibly. I will say that writing the name of my site on my back led people to ask me about it, and led me to several conversations that wouldn’t have happened otherwise.  And some of the people I’ve met in Vang Vieng has since checked out my site.

Overall, this blog is written to encourage people, particularly women, to go after their dreams and travel, especially on their own. If I can gain as few as one more reader from a tactic like this, I will consider it a success.

What are some of the creative blog marketing techniques you have used?  Did they work?


30 Responses to “Creative Blog Marketing”
  1. hmm perhaps I can branch out into my own beer label…..

  2. Marsha says:

    I gotta try this…especially since Christmas and New Year’s have given me more space to work with than usual. LOL!

  3. I’m with Marsha. Losta of advertising space here… maybe I should rent it out? Sell some text link-paint? Lol…

  4. better idea than mine! i usually do it in the sand, but that doesn’t stick too well.

  5. Katherina says:

    What a great idea! I haven’t tried anything particularly… creative. But it’s a great challenge to accept for this year… let’s see what my mind comes up with…!

  6. Cailin says:

    I got stickers made from with my logo on them and when I was in Spain I put them in random spots haha oh and I had buttons made too and aside from giving them out I put one on a wall in a collection of buttons at a really old bar in New York….. however no responses saying hey I saw your sticker! or your button! yet… haha

  7. Vira says:

    wow, my friend Mumun had exactly the same idea and she was gonna go for a henna tattoo in Bali, too bad her trip was canceled. Instead, I’m gonna be going to Bali next week, it’s gonna be a perfect timing and place to practice this marketing way for our website 😀

  8. Sofia says:

    Haha that’s a very creative way of marketing! I’m sure at least the guy you painted on checked it out!

  9. Michael says:

    I’m wondering what the rest of your bandana says because I’m making out the word ‘Cock’ on there.

    • LOL! I knew someone would ask! It says, “IN MY COCK.” That’s something that the adorable kid vendors in Sihanoukville sometimes yell when you don’t buy anything from them.

      A friend of mine had them embroider her a bracelet with that phrase on it!

  10. Matt says:

    I have tattooed on my butt; unfortunately, I forgot to consider that not many people see my butt.

  11. Poi says:

    Step it up! Tattoo!

  12. Dee says:

    We saw that same guy in Pai a year ago every weekend! Crazy that he is still doing the exact same thing… his skin must be permanently turning pink by now.

    We also promoted out site in some creative way. Before we left we left our business card on random bulletin boards in the city. (like at a grocery store, community hall, etc). Wrote our domain on the walls of some hostels that allowed that. And anytime we used a public computer rather then our laptop we booked marked our site in the always visible bookmarks bar and left our home page open on the screen. 😉 Fill free to give any of those tricks a try!

  13. Erica says:

    I am so glad I wasn’t the only one who noticed the “cock” on your forehead. (Take THAT one out of context!)

  14. Mary says:

    Great idea Kate! Nothing like a bit of body paint to generate a buzz eh 🙂

  15. Ivy says:

    Hilarious! And what an awesome way to shamelessly self-promote.

  16. Mica says:

    This is too funny. I’m getting stickers for my upcoming trips-I’m going to stick them everywhere! And cards made up too. When I finally got my new header done up by a good friend’s little sister, my BF went out and ordered me a bumper sticker. Stuck that thing on my car asap! And now the car is for sale so hopefully it will have a few years of advertisement!!

  17. Cat says:

    Haha, you’re creative! Whenever my husband or I register for an auto race or 5k, etc that we don’t have an official sponsor for, we enter the name of our blog. Haven’t heard that anyone found us that way but hey gets the word out there!

  18. Kim says:

    Great idea, and Marsha’s comment cracked me up. Maybe I should work on expanding my waste line before I leave on my RTW… more ad space. Haha.

  19. Ryan says:

    We talked about this in CM! Too funny! So glad you took advantage of it…

  20. Kelly says:

    On foggy mornings in my hometown of Victoria, British Columbia, Canada, I used to write my website address in huge letters in the condensation of the glass on the bus shelter as I was waiting for the bus.
    I really liked your story. Thailand sounds amazing, I would love to go.

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