Istria: The Best Kept Secret in Croatia

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One of the unexpected highlights of our three weeks in the Balkans was lovely Istria — the heart-shaped, Italian-flavored peninsula of western Croatia.

Dave and I ended up here on a bit of a whim.  We were deciding whether it would be best to fly into Zagreb, Split, or somewhere else entirely — and it was cheapest to fly into Pula.

Pula?  We can work with that, I thought.  I’d read a bit about Istria, and I know that both Mike of Go, See, Write and Akila of The Road Forks were fans.  So Pula it was.

And we were plunged into an absolutely gorgeous atmosphere of hill towns and seaside villages, dramatic beaches and rose gardens, and absolutely delicious wine, olive oil, and truffles.  We knew we’d have a great time, but we had no idea Istria would be this good.

First of all, where’s Istria?

It’s that bump on the left!  Pula is Istria’s largest city and where the air hub is.

Istria is Croatia’s Italian region — and not just because it has a large Italian population.  The pastel-colored seaside towns of Istria could be straight out of Liguria; the rustic hill towns are reminiscent of Umbria.  Istria is rich in vineyards and olive groves, and wine and olive oil, along with truffles, are the most prominent exports.

And yet Istria remains relatively undiscovered.  While on Croatia’s Dalmatian Coast you’ll find Japanese, French, American, German, Spanish, Korean tourists, Istria is primarily touristed by Austrians and Italians.

My best piece of advice?

Rent a car.  I mean it!

I had never rented a car in my travels, and it isn’t the kind of thing I would have usually done — but it was the single best decision that Dave and I made in Croatia.  We got up when we wanted each day, picked out a town on a map, and drove there in our red Ibiza (which we nicknamed Izzy).  Sometimes we’d see three towns in a day, and we didn’t have to be slaves to a bus schedule.

Istria is all about the small towns, and with a car, we were able to see so many of them.  Additionally, the roads are in excellent condition and there aren’t too many cars on the road.  Without a doubt, renting a car made our trip to Istria so much better.

Here’s what I enjoyed the most in Istria:


I am mad for truffles — after hunting for truffles in Emilia-Romagna and attending the truffle festival, truffles quickly jumped the line to become my favorite food in the world.

Truffles are everywhere in Istria, from pasta dishes to pizza toppings to preserved truffles in jars, and they are SO fresh, delicious and (comparatively) cheap!

If you’re a serious foodie, the best time to enjoy truffles and Istria’s other culinary specialties is during the fall.  Make sure to check out the truffle-crazy town of Pazin.

The Towns of Green Istria

Istria might be famous for its coast — also known as Blue Istria — but I found that the real treats are in the interior, or Green Istria.  The hill towns, the rolling fields — at any point, I felt like I could have been in Italy!

Some of my favorite towns that we visited:

Grožnjan — This was my favorite town we visited, and one of the smallest, with a population of only 193!  Grožnjan is an endlessly charming town, most famous for its summer school for musicians.  We were there a bit early for the musical season, but if you visit in July or August, you’ll probably see plenty of musicians in the streets and hear them practicing in their apartments.

Grožnjan isn’t very tourism-oriented yet, which is a good thing.  Because it’s somewhat difficult to get to (no public transportation runs there during the summer, and the road there is tiny, unpaved, and hilly), I have hopes that it will stay this way.

Make sure you stop at Kaya Energy Bar and Design and check out one of the best-decorated bathrooms I’ve seen in my travels.

Bale — Lonely Planet called Bale “one of Istria’s best-kept secrets” in its latest guide — so don’t be surprised if Bale surges in popularity in the next year or two.  I’m glad we got there when we did, because the town was pleasantly empty and filled with winding streets and rosebushes.

There’s also a great cafe/bar/restaurant/theater (seriously) called Kamene Priče which is worth visiting for the wacky decor (and hilariously misanthropic bartender).

Labin — Labin was a delightful place to stop for a few hours.  Being a city in the lesser-visited region of eastern Istria, we had the rainbow sherbet-colored streets to ourselves.

Labin is known for its cheap truffle pasta dishes — I got the big dish of truffle-topped fuži, an Istrian hand-rolled pasta (pictured above), for 60 kuna — or $10.  In the US, it would cost at least double that.

Motovun — Motovun is probably the most famous town in Green Istria.  It’s perched on the very top of a mountain — and because of its unique position, it’s a mecca for paragliders (as you can see in the photo above!).  Dave and I were endlessly entertained watching the paragliders fly above us as we had our lunch.

Beyond that, there’s not much to see in town, but you can get fantastic views of the countryside from the city walls.

Events and Festivals

Before we flew to Croatia, Dave discovered that we were arriving in Istria just in time for Open Wine Cellar Day!  The final Sunday in May, Istria’s wineries open their doors to the public with free tastings.

We drove to Trapan Vina in the town of Šišan, just outside Pula, and sampled some delicious wines, buying a bottle of Trapan Terra Mare Ter wine to take home with us.


Istria isn’t as famous as the Dalmatian Coast, but there are plenty of beach resorts.  Istria also happens to be one of the nudist resort capitals of the world.

We decided to keep the nudist resorts off the itinerary.  This time, at least.

Anyway, if you’re not staying at a resort but looking for beaches, I recommend Kamenjak, at the bottom tip of Istria, south of the town of Premantura.  It’s a beautiful and protected area, filled with lots of rocky beaches.  And as popular as it is, even at the end of May, you could probably find a beach of your own if you’re crafty.

READ MORE: How to Protect Your Belongings on the Beach

Seaside Bliss

I fell in love with the little seaside town of Rovinj, the most popular city in Istria.

Rovinj is definitely one of those areas that seems to be populated exclusively by tourists, and though I usually abhor towns of that nature, Rovinj is just so exceedingly charming that I can’t help but be enchanted by it!

If you’re visiting Istria, you must visit Rovinj.  Whether you’re climbing the bell tower to get the best views, swimming in the coves, or just having a coffee while watching the occasional paddleboarder skim past, it’s a beautiful, relaxing, and lovely place to spend your time.


This was one of the best surprises of visiting Istria in late May — there were roses in full bloom all over the place!  Vines, bushes, even giant walls filled with roses — pink, red, lavender, yellow, every color you could imagine.

The Smallest Town in the World

I’m sure there are plenty of towns that would give it a run for its money, but the Istrian town of Hum, with a population of 23, claims to be the smallest town in the world.

We stopped by to explore the town’s few buildings and have a coffee in town.  And while Hum didn’t blow us away like the other towns did, we still enjoyed getting to see another slice of Green Istria.

The Verdict on Istria

I feel like visiting in late May, when the temperatures are warm but the tourists aren’t that bad, was a great time of year to go — but keep in mind that the Adriatic Sea doesn’t heat up until July or August.  If you’re not looking to swim too much, or if you don’t mind cold water, you’ll be very happy visiting in late May.

I also found Istria to be much cheaper than the Dalmatian Coast — and far cheaper than what you’d pay for a similar environment in Italy or France.  Croatia may be discovered by the masses, but it’s still a bargain compared to much of Western Europe.

And best of all, though it seems like we did so much, we only scratched the surface of what Istria has to offer.  There’s so much more to discover in this region, and I highly, highly recommend that you visit this little part of Croatia!

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37 thoughts on “Istria: The Best Kept Secret in Croatia”

  1. Great post, Kate! Looks like a wonderful place to spend time. I love small coastal towns (as you well know), always so charming! Great pictures, too!

  2. I’ve been toying with the idea of fitting Croatia into my travel schedule and you just made me put one more mark in “Go” column! Beautiful pictures!

  3. I agree, having a car in Croatia is well worth it. I love the freedom renting cars gives me when traveling, and it’s great to be able to go at your own pace. I only made it to Pula (in regards to Istria), but loved it and wish we could have seen more! We had to cut out Hum, but I’m glad you made it! Can’t wait to read more about this vacation!

  4. Glad to know this region hasn’t gotten too touristy. I spent several days there, based in Rovinj, in the late 90s and LOVED Rovinj. It seems like renting a car was an excellent idea!

  5. Really like the look of Grožnjan – reminds me a little of the Umbrian towns.

    Pula seems to be the new hub for flights from Manchester so we may consider spreading out into Istria 🙂

  6. I’m headed on a mini road trip to Slovenia and Istria with friends while visiting them in Italy. Can’t wait to get my feet wet in Istria, but you are right, we will only be able to scratch the surface in the little time we will have. Can’t wait though!!!

  7. I agree completely with what you wrote. Am writing now from the balcony of our flat in Rovinj; we just spent the day touring with our rent a car – The highlight was Motovun. I wanna retire here. I’m not kidding.

  8. This blog post was the reason I visited Croatia. Someday I wouldn’t mind calling a lil’ town in the Istria region home 🙂

  9. We’re going to be in Istria for 4-5 days in July and we’ve hired a car – so we’re all set! I just assumed we’d start with a couple of nights in Rovinj, and move to a different spot each night. But would it be better to pick on spot and explore each day? If so, which spot would you choose?! 🙂 Sounds like there are so many fabulous little places!

    1. Hello, Did you end up moving around every couple of nights or picking one home base. I am going this July and have the same question.


  10. Love this – thank you for the positive and bright post! My mama and tata come from Istria! Visiting in May also finds you the local asparagus (great in omelettes) and go visit in September for the figs. July and August has the most local festivals, outdoor dances and fairs as well!

  11. Great info. I will be stopping in Porec on my way from Venice to Dubrovnik. I will have 1 full day on my way south and 1 1/2 days on my way north, staying in Porec on both visits. Any ideas on what I should see. I’m interested in history, nature and small quaint towns. Also love food and wine.

  12. I’m doing a roadtrip this summer from Pula to Rijecka and looking at your pictures I feel it itching already!
    It looks so beautiful! I’m doubting to rent a car, but as you say it’s so much easier… You may have convinced me!

    Great post! 🙂


  13. Hi Kate,
    I know you wrote this post a few years ago but I’m thinking of driving to Istria for a few days (we live in Venice) with my husband for our anniversary at the end of July. We want to explore a bit from a secluded base near the water, but not touristy. I am deathly afraid of heights and switchback roads, especially if they’re like the ones we have in Italy (no guardrails!) so I noticed you mentioned the good road conditions and was wondering if you drove to any of the towns on the coast and if so, how the roads are between them and the interior.
    Thanks for you help! My phobia has led me to perusing google maps and youtube for videos whenever I travel to avoid potential freak outs ;-).
    By the way, I’m a travel guide in Venice, look me up if you’re ever in our area.
    All the best,

    1. Hi, Cynthia — I’d recommend Bale, a wonderful small town. It isn’t completely unknown to tourism, but there were hardly any tourists there. It’s a very short drive from Rovinj (maybe 15 minutes?) and inland. Easy access to other interesting towns in the region.

        1. HI Kate, thanks for this review of Istria, I am trying to figure out where to set up camp for a couple days while there and this was helpful. I also have a question for Cynthia in case you see this – we will be driving in from Zurich so we will drive thru Venice to and fro. And Milan. But as they are not the main destination, they would likely be just a stopping over point, we might have an evening and morning in one or the other. Do you have any suggestions in what to see or do in Venice in such a short time? Thanks!

    2. Lisa Shorr Belkin

      I saw your post and wondering how your trip went. My husband has a thing about roads too. Me too but not as bad. We’re American and our trip started out as a Florence, Venice and northern Italy trip then a friend just came home from Slovenia and Croatia and it sounded wonderful and started doing research. Not sure what direction we would travel in but we wanted to do Florence, Venice and Trieste then do The Istria peninsula with some surrounding towns. What did you end up doing?

  14. Dear Kate

    Thanks for writing about Istria. I like it.
    Please, consider this comment about your quotation:”Istria is Croatia’s Italian region — and not just because it has a large Italian population”. So:

    Structure of the population by nationality – officialy:
    Croats 148328 71,9 %
    Italians 14284 6,9 %

    Italian influence is obvious but this part of land has more complex history and more complex influences.

    Best regards

  15. I’d hate to spoil Istria for those who think it’s a less frequented region of Croatia. Maybe as you were there the off season but Istria is actually the most popular region by visitor numbers in all of Croatia. It gets more visitors than Dalmatia.

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